Their visual approach stands out in the SaaS space. Instead of bombarding users with feature lists and technical specs, they've created this guided journey where each capability gets its moment in the spotlight. It's like having a product demo that perfectly paces your discovery. They've transformed what could be an overwhelming set of features into a carefully paced product story.

Steal the framework

Control feature pacing

Why: Users need time to understand each product capability. Well-timed reveals prevent cognitive overload and help information stick.

How:

• Introduce one major feature per viewport to prevent splitting attention

• Time animations to trigger when content reaches optimal viewing position

• Add subtle transitions between sections to signal topic changes

• Create visual barriers that separate distinct feature sets

• Keep previous sections visible but subtly dimmed for context

• Use consistent timing patterns to build familiarity

• Implement scroll-jacking carefully to control feature exposure

• Consider user reading speed when timing transitions

• Allow users to pause or control their progression when needed

Eliminate visual noise

Why: Each product feature needs room to breathe. Strategic spacing and contrast help users focus on what matters most.

How:

• Remove unnecessary decorative elements that compete for attention

• Use high-contrast backgrounds to isolate current feature

• Keep supporting visuals directly relevant to the feature being shown

• Maintain generous whitespace around key elements

• Dim or blur secondary content while highlighting primary features

• Structure layout to naturally draw eyes to key information

• Create clear visual hierarchy within each feature section

• Use color purposefully to highlight important elements

• Consider negative space as an active design element

Craft the journey

Why: Product features need a logical narrative flow. Strategic content progression helps users build understanding naturally.

How:

• Order features by complexity, starting with foundational concepts

• Create smooth visual transitions between related features

• Use consistent patterns for similar types of information

• Add visual breadcrumbs to show progress through features

• Provide context for how features work together

• Include clear pathways to more detailed information

• Design natural breakpoints for feature exploration

• Consider different user knowledge levels in progression

• Allow easy navigation back to previously viewed features

Key takeaways

• Show one major feature per viewport

• Time reveals for optimal viewing

• Remove competing visual elements

• Use high-contrast feature isolation

• Create logical feature progression

• Add natural reading pauses

• Maintain consistent pacing

• Allow user-controlled exploration