What sets their approach apart is the seamless alignment between product purpose and visual execution. Instead of cramming features into every pixel, they've created this purposefully minimal environment where content gets the space it deserves. It's like walking into a thoughtfully curated gallery where each piece has room to be appreciated.

Steal the framework

Structure typography hierarchy

Why: Information overload often leads to scattered attention and cognitive fatigue. Large, purposeful headings help users focus on one concept at a time, creating natural pauses that aid comprehension and retention.

How:

• Set primary headings at 2-3x body text size for clear visual separation

• Use consistent type scaling that creates clear content hierarchy

• Maintain generous vertical spacing between text elements

• Choose font weights that enhance readability at each size

• Align heading content with single, clear themes

• Limit competing text styles within sections

• Test typography across different screen sizes

• Consider line length for optimal reading flow

• Keep paragraph widths controlled for focus
  
  

Balance white space

Why: Cluttered interfaces create mental noise that contradicts a focus-driven experience. Strategic white space gives content room to breathe while reducing the cognitive load on users.

How:

• Create consistent spacing patterns between major sections

• Use generous padding around content blocks

• Maintain clear margins that scale with viewport size

• Remove unnecessary borders and dividers

• Let important elements stand independently

• Scale white space with content importance

• Consider negative space as an active design element

• Test spacing across different devices

• Adjust for different content densities
  
  

Apply color purposefully

Why: Excessive or bright colors compete for attention and create visual chaos. A thoughtful, muted color palette supports focus while still maintaining visual interest and necessary contrast.

How:

• Choose a neutral base palette that supports long reading sessions

• Limit accent colors to specific interactive elements

• Use color to create subtle depth and hierarchy

• Test color combinations for accessibility

• Maintain consistent color application across sections

• Consider color psychology in palette selection

• Create clear contrast for important elements

• Document color usage patterns

• Plan for both light and dark modes
  
  

Key takeaways

• Scale typography to create clear hierarchy

• Use white space as an active design element

• Choose colors that support focus

• Maintain consistent spacing patterns

• Remove unnecessary visual elements

• Test across different devices

• Consider cognitive load in every decision

• Document design patterns