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How to showcase product UI that builds trust

Published on

Nov 23, 2024

Category

Back

How to showcase product UI that builds trust

Published on

Nov 23, 2024

Category

Back

How to showcase product UI that builds trust

Published on

Nov 23, 2024

Category

Back

How to showcase product UI that builds trust

Published on

Nov 23, 2024

Category

Linear is a project management tool that helps teams track issues and manage product development. Their marketing site transforms typical product demonstrations into an immersive showcase that proves quality before purchase.

The highlights you should know

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

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with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

Their approach to product presentation stands out in the SaaS space. Instead of making empty promises about features, they've created this confidence-building journey where every scroll reveals another piece of impressive functionality. It's like getting a guided tour of your future workspace, with each reveal building more excitement than the last.

Steal the framework

Show don't tell

Why: Most SaaS sites rely on feature lists and marketing promises. Linear lets their actual product interface do the talking, building immediate credibility through real demonstrations.

How:

  • Lead with real product interfaces instead of mockups

  • Capture actual functionality in action

  • Show common user workflows

  • Present interfaces at natural viewing angles

  • Create smooth transitions between product views

  • Highlight subtle UI details users will love

  • Include interactive elements where possible

  • Demonstrate responsive behaviors

  • Keep demonstrations focused and purposeful

Elevate the experience

Why: Standard product screenshots often feel flat and uninspiring. Linear's strategic use of 3D transforms basic interface demonstrations into memorable moments that showcase polish and quality.

How:

  • Add subtle depth to product demonstrations

  • Use 3D to create natural viewing perspectives

  • Design smooth transitions between interface states

  • Create depth that enhances understanding

  • Keep 3D subtle and purposeful

  • Ensure 3D supports rather than overshadows

  • Maintain performance across devices

  • Consider reduced motion alternatives

  • Test impact on different screen sizes

Build progressive trust

Why: Trust isn't built in a single moment. Linear's strategic sequence of product reveals creates growing confidence, with each demonstration building on the last.

How:

  • Start with familiar, relatable features

  • Progress to more powerful capabilities

  • Time reveals to match natural discovery

  • Create moments of surprise and delight

  • Show feature connections naturally

  • Demonstrate ecosystem benefits

  • Build complexity gradually

  • Maintain consistent quality

  • End with compelling power features

Key takeaways
  • Lead with real product interfaces

  • Use 3D to enhance not distract

  • Build trust progressively

  • Show actual functionality

  • Create natural discovery flow

  • Maintain performance

  • Consider all devices

  • Focus on quality details

More visuals from Linear