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How to write approachable tech copy
Published on
Nov 1, 2024
Category
Back
How to write approachable tech copy
Published on
Nov 1, 2024
Category
Back
How to write approachable tech copy
Published on
Nov 1, 2024
Category
Back
How to write approachable tech copy
Published on
Nov 1, 2024
Category
Arc Search is the browser that does all the work for you. With intuitive features like 'Pinch-to-summarize', voice search, and internet calling (yes, you read that right), it has made web browsing fun again—all while being the worst nightmare for ads, trackers, and pop-up banners.
Traffic analytics:
Sep 2024
Provided by Semrush
Visits
1.8M
88%
12%
Unique Visitors
1.1M
Visit duration
02:53
Bounce rate
59.81%
Traffic analytics:
Sep 2024
Provided by Semrush
Visits
1.8M
88%
12%
Unique Visitors
1.1M
Visit duration
02:53
Bounce rate
59.81%
Traffic analytics:
Sep 2024
Provided by Semrush
Visits
1.8M
88%
12%
Unique Visitors
1.1M
Visit duration
02:53
Bounce rate
59.81%
Traffic analytics:
Sep 2024
Provided by Semrush
Visits
1.8M
88%
12%
Unique Visitors
1.1M
Visit duration
02:53
Bounce rate
59.81%
The highlights you should know
FAQs are woven naturally throughout the page, addressing user concerns at the exact moment they arise.
Each feature is immediately paired with its value proposition, making complex capabilities instantly relatable.
Headers and subheaders create clear content hierarchy, letting users quickly find relevant information.
FAQs are woven naturally throughout the page, addressing user concerns at the exact moment they arise.
Each feature is immediately paired with its value proposition, making complex capabilities instantly relatable.
Headers and subheaders create clear content hierarchy, letting users quickly find relevant information.
FAQs are woven naturally throughout the page, addressing user concerns at the exact moment they arise.
Each feature is immediately paired with its value proposition, making complex capabilities instantly relatable.
Headers and subheaders create clear content hierarchy, letting users quickly find relevant information.
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Access the article
with a free account!
Get access to all the articles and bookmark them for later. Articles are updated every week day!
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Access the article
with a free account!
Get access to all the articles and bookmark them for later. Articles are updated every week day!
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Access the article
with a free account!
Get access to all the articles and bookmark them for later. Articles are updated every week day!
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Access the article
with a free account!
Get access to all the articles and bookmark them for later. Articles are updated every week day!
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
Arc isn't just another browser – they're rethinking how we explain tech to users. Instead of the usual feature-dumping approach, they've created this conversational journey that answers questions before you even ask them.
What's clever here is how they've turned potential friction points into trust-building moments. Every feature explanation feels like it's anticipating your next "but what about..." question. It's copywriting that converts through conversation.
Steal the framework
Master FAQ Integration
Why: Addressing concerns directly in the content builds trust faster than hiding them in a separate FAQ section.
How:
Map common user objections
Group questions by feature area
Use conversational question formats
Keep answers concise but complete
Add visual support where helpful
Link related questions naturally
Update based on user feedback
Structure Clear Benefits
Why: Users need to understand value quickly. Direct benefit statements make complex features relatable.
How:
Lead with the user outcome
Use plain, jargon-free language
Include specific examples
Keep benefit statements brief
Connect features to solutions
Add social proof where relevant
Test clarity with non-tech users
Design Scannable Content
Why: Users skim before they read. Clear hierarchy helps them find what matters.
How:
Write descriptive headers
Use consistent heading styles
Keep paragraphs short
Add visual breaks between sections
Include clear subsection markers
Maintain logical content flow
Test scanning patterns
Remember: Arc's success comes from making complex tech feel approachable through honest communication. Start with user questions, then build your content to address them naturally.
More visuals from Arc Search
