Back

Notion

Product page UX behind $300M productivity SaaS

Published on

Nov 8, 2024

Category

Hero image from Notion

Back

Notion

Product page UX behind $300M productivity SaaS

Published on

Nov 8, 2024

Category

Hero image from Notion

Back

Notion

Product page UX behind $300M productivity SaaS

Published on

Nov 8, 2024

Category

Hero image from Notion

Back

Notion

Product page UX behind $300M productivity SaaS

Published on

Nov 8, 2024

Category

Hero image from Notion

Notion is a workspace platform that helps teams organize, collaborate, and manage tasks seamlessly. They make it easy to combine note-taking, wikis, project management, and databases into one customizable tool, transforming how teams structure their digital workspace.

The highlights you should know

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Access the article
with a free account!

Get access to all the articles and bookmark them for later. Articles are updated every week day!

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker

Their marketing site embodies simplicity. From the copy to the micro-interactions, the minimalist UX communicates the real-world benefits they solve.

Steal the framework

Use demos to make delightful micro-interactions

Why: Traditional product pages are often static and overwhelming. Notion's subtle interactions create natural pauses that let users absorb information at their own pace. They make complex features feel discoverable and playful.


How:

  • Feature interactive (optional) demo snippets of your product in use to delight users

  • Create smooth transitions between states: gentle scaling when users interact with demos

  • Design mobile-friendly alternatives having touch states replace hover effects

Write copy that appeals to users’ needs

Why: Feature-focused headlines often fail to engage users. Notion's benefit-centric headlines like "Turn scattered docs into organized spaces" and "Keep your whole team in sync" immediately show value while creating natural progression through content.


How:

  • Lead with user outcomes like "Organize your team's knowledge" vs "Knowledge Base"

  • Frame benefits around daily tasks "Share updates instantly" vs "Real-time collaboration"

  • Use action verbs that show immediate value: "Transform," "Organize," "Streamline"

  • Keep headlines concise: 3-5 words for maximum impact

Focus on clear communication

Why: Implementing shiny visual design can easily get companies sidetracked from what's important: helping users solve a problem. Notion has done a great job removing unnecessary visual friction to drive value.

How:

  • Use a limited color palette, adding 1-2 accent colors for Call-To-Actions

  • Reduce cognitive load by showing users one section at a time on the screen

  • Write copy that's direct to save users time and energy in understanding

  • Include iconography as visual cues to help users scan the page quicker