What is Sites explained?

Why do I need this?

If you’ve ever found yourself wondering what makes a website great at selling and converting, you're not alone.

Sites Explained exists to break down the best websites on the internet and provide you with the frameworks they use to succeed. We dive into how these sites are structured, what makes them effective, and how you can apply the same principles to your own site—without the guesswork.

Whether you're a first-time founder or an experienced entrepreneur, we give you the tools you need to build a website that works for your business.

Who is this for?

Sites Explained is designed for anyone who’s serious about building a website that converts visitors into customers.

Whether you're a startup founder launching your first product, an e-commerce store owner looking to increase sales, or a digital marketer wanting to improve site performance for clients—this is the resource for you.

If you want to stop guessing and start using proven strategies from the best websites online, we’re here to guide you every step of the way.

Who curates it?

We’re Cam and Zai, and between the two of us, we’ve spent over 15 years working in design and marketing.

Cam’s been lucky enough to work with brands like LinkTree, Hilton, and Frame as a graphic, engineering, and product designer. Meanwhile, Zai’s been focused on design education, helping over 500 designers land roles and collectively earning them over $14 million a year.

We’ve seen what works, and now we’re excited to share our knowledge to help you build a website that actually converts.